A female focused car insurer “Sheilas’ Wheels is proposing to make all female lanes on roads in the United Kingdom.
Female focused car insurer Sheilas’ Wheels has recognised the need to make UK roads safer for women drivers and have identified PinkZones, a concept that would see separate lanes for female drivers on UK roads, as a potential vision of the future.
The proposal came as the result of a number of reports showing how women are vulnerable on UK roads. Figures from Department for Transport (DfT) released in 2012 show men were involved in 114,190 traffic accidents compared to just 70,470 for women, but 53% of women involved in a traffic accident are badly injured, compared to just 38% of men.
DfT statistics also show a total of 1,713 road deaths occurred in Britain in 2013. Motorways, where PinkZones could be rolled out at relatively low cost, show deaths for both sexes rose to 100, up from 88 in 2012, marking the first increase in nearly a decade.
The latest government statistics for 2013 show men are four times more likely to be convicted of a motoring offence on British roads than women.
To counteract these issues, the PinkZones design concept proposes two new types of roads. The first recommends demarcating lanes for women drivers on the existing road network, while the second puts forward the creation of women-only flyovers above some of Britain’s busiest roads. The accompanying images show these in greater detail.
Separate lanes for women on roads would not only increase safety, but also would remove them from a potentially dangerous environment. PinkZones would be designed specifically for female drivers to enhance quality of life.
Speaking on the concept, Andy Sommer, spokesperson for Sheilas’ Wheels said: “As the UK’s leading car insurer for women, Sheilas’ Wheels is serious about creating a safer road network for female drivers and we believe a discussion about how best to achieve this is long overdue.”
This wouldn’t be cheap, of course. The estimated cost would be about $1.47 billion. Spokesman for the project, Andy Sommer, stated that the aim will be to make the roads safer. “As the UK’s leading car insurer for women, Sheilas’ Wheels is serious about creating a safer road network for female drivers and we believe a discussion about how best to achieve this is long overdue,” Sommer said.